All case studies
Case study 04 · Business strategy & GTM
Market-entry strategy for a German automotive client
A market study across India, Germany and China for a tyre-pressure retrofit kit, built on 600+ survey samples and 50+ expert interviews.
- Organisation
- Hemps Project & Management India
- My role
- Project Consultant
- Period
- Nov 2018 – Aug 2019
Outcome
- 24 thousand US dollarsengagement delivered within the agreed timeline
- more than 600survey samples collected
- more than 50expert interviews conducted
01Context
A German automotive client was evaluating entry into new markets for an aftermarket product, a tyre pressure monitoring system (TPMS) retrofit kit, and needed evidence on customers, competitors and market potential across India, Germany and China.
02My contribution
- Led the $24K cross-border engagement.
- Planned and managed the research programme: surveys, executive and expert interviews, and focus groups.
- Developed the go-to-market strategy and executive-level recommendations.
03Approach
- Exploratory and confirmatory market research.
- A market survey with 600+ samples and 50+ expert interviews.
- Competitor analysis and customer and market assessment.
Capabilities demonstrated
- Market research
- Go-to-market strategy
- Competitor analysis
- Executive communication